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Power of Video Testimonials for the E-Commerce Market

Posted on Wednesday, February 5th, 2014




If you are active in e-commerce, then you are surely familiar with the following cycle: Search engine optimization. Search engine management. Affiliate links. Facebook.Blogging.

You go to great lengths to drive traffic to your website when you engage in affiliate marketing online. But according to research by the Nielsen Norman Group, the average page visit lasts less than 60 seconds. For new visitors, the average stay is even shorter, at just 5 to 10 seconds. This means that businesses must establish credibility and generate interest in a very narrow amount of time. How can you do this?

There is no one way to keep people on your website or affiliate marketing blogs longer. However, video testimonials are an effective tool to encourage people to spend more time on the website, which in turn leads to a higher conversion rate. As a popular affiliate network company, Modulates.com is an emerging partner for video testimonials, which are one of the best affiliate marketing methods around.

What Videos Inspire In Consumers

Major brands have seen consumer confidence and trust plummet as new media methods have taken over. The brands that do better with consumers are actively engaging with consumers on social media. People expect a higher level of engagement from companies. They expect companies to communicate with them directly across all media platforms.

At the same time, research demonstrates that when it comes to making purchases, people trust their peers more than any other source. People seek out reviews before choosing products. That’s why video testimonials are so powerful. Video testimonials combine the power of peer recommendations with the power of interactive video, making videos a great bridge between consumers and brands. This is basically “affiliate marketing for dummies.”

Video Testimonials and Your Budget

If you compare the cost of producing a commercial with the cost of a video testimonial in your affiliate marketing, video testimonials give you a much greater return on investment (ROI). Commercials require a script, campaign research, storyboards/artist rendering, recording, lighting, camera crew, director, editor and more – and you’ll be paying for all of it.

Conversely, if you decide to make a video testimonial, all you need is a mobile phone with built in camera or you may opt to record one within your browser on Modulates.com. Anyone can record a testimonial. The videos don’t need high production values. The fact that they appear to have been recorded by real people giving real opinions only helps build credibility and trust. You also won’t need to spend lots of time producing a video, which means you will be free to run other aspects of your business and can make in money affiliate marketing.

Video Testimonials with Modulates.com

Modulates is a one-stop-shop that allows you to create and upload video testimonials which can be viewed from anywhere in the world using high level CDN technology. When you use Modulates.com, you can create a live testimonial or upload a previously recorded testimonial and upload it directly to your account. You can edit/rotate the video using the Modulates control panel, adding your logo, links to your website and other information. The videos will be stored in the cloud and can be accessed from anywhere in the world, from virtually any kind of device. There are built in SEO functions and easy sharing across social media platforms. Modulates even has analytical tools which allow you to gauge the effectiveness of your marketing campaigns, giving you all the information you need to manage and improve your campaign.

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