Tag Archives: video testimonial

How To Create Amazing Video Reviews



Gathering Video Testimonials has never been easier with Modulates’ one of a kind Video Testimonial Platform. Be it a custom embed code on a website, a link sent via email, or even a post on a social media network everyone’s just a couple of clicks away from providing businesses with authentic video testimonials.

Modulates’ state of the art video recorder can be accessed on any device with a connection to the internet and a video camera. Once recorded, the video’s then submitted to our platform where our clients have the option of adding it to their playlist, website, or share it on their own social media page.

Recording a great video isn’t always easy, we’re not all experts. However, Modulates is here to help by providing some great tips on how to record a great video testimonial.

Step 1: Location

When recording a video try to stay away from background noise as much as possible. Find a quiet place, be it indoors or out. Watch for echoes when recording inside as your voice may bounce off the walls and for your voice booming when recording in spacious areas.

Step 2: Lighting

The wonders of lighting can guarantee the camera always catches your ‘good side’, for the viewers this means they’ll have a clearer, crisper video to watch. When outdoors be sure to keep the sun in front of you, behind the camera, and of course, don’t forget to smile.

Step 3: Camera

Steady is the key. Whether you’re using a camcorder, webcam, or your phone do your best to keep the camera stable and centered while recording.

Step 4: Sound

Take your time, speak loud and clear. Use an external microphone for great audio whenever you can, if your only option is a built in microphone get it as close to yourself as possible. It never hurts to do a test run to adjust your voice or your microphone.

Step 5: Recording

Introduce yourself when the camera starts rolling. Describe the situation you were in when you decided to pick up the particular product or service. What were the results? Be specific, give examples, and maybe even make comparisons if you’ve shopped around.

Summarize your overall experience and don’t forget to recommend the product, person, company, or service you’re giving a testimonial for. Show some emotion. Excitement, enthusiasm, and smiles are always the best, we want to see them.

That’s it for our helpful tips to recording a great video testimonial, we hope we were able to help and look forward to seeing your submissions. Thank you, from the Modulates Team.

Work at Home Moms and Modulates.com



Modulates is a video affiliate network system that connects publishers with companies who want video testimonials. The best candidates for video testimonials are people who have knowledge about products that they want to share. Moms who work at home are frequently looking for ways to earn additional income. There are many ways to earn money working at home, but they often require long hours for a comparatively small payoff. Video affiliate marketing should not be overlooked as an income generator for by moms who work from home. With video affiliate work, you can share information with others and make money in the process.

The knowledge and experience of moms is an untapped resource for businesses. There is an old saying about mom holding the purse strings, and it is rooted in the reality that in many households, mothers tend to do most of the buying. Businesses are trying to sell products in a dynamic environment where most people do not trust advertisements. People have learned to tune out marketing messages. That’s where video testimonials come in. A video testimonial is a video message discussing the benefits or drawbacks of a product or service. Businesses crave video testimonials because they have the power to cut through the clutter of online ads and create positive buzz.

Video testimonials build trust because they are the personal experience of the person who made the video. This is especially true when moms are addressing other work at home parents with similar life experiences and challenges. When a person has a choice between watching an advertisement and watching a video made from someone just like them, they will always choose the video.

Affiliate marketing means that if someone watches a video you made and then clicks on a website from the video or makes a purchase, the affiliate gets paid. Work at home moms are uniquely situated to earn money with video affiliate marketing. They have vast knowledge of the products that work for their families. For example, there are many motorized baby rockers on the market. Are they sturdy? Do they really work? How safe are they? Do babies actually like them? If a work at home mom signs up as an affiliate with Modulates.com, they can review the baby rockers and demonstrate how they work. In a case like this, a video really is worth a million words.

The Modulates website allows anyone to record a video and upload it to the internet. You can even use your cell phone to make the video. Once uploaded, you can publish it to your followers on your personal blog, Facebook, Twitter or anywhere else where it will be seen. That’s really all it takes to start earning money. Many women end up creating their own website and posting product reviews. With Modulates, work at home moms can have complete control over their time and resources, providing a valuable service for other moms. That’s a win-win for everyone.

Considering Video Versus Text: The Use of Each in Marketing



Video is a trend that’s growing in popularity for marketing, and when you break down the major elements of video versus text, you see the strengths the media form delivers.

When it comes to affiliate marketing, one quick look at statistics will reveal the true winner of video versus text. If you wanted to learn how to play tennis, and were given the option to view videos or read an instructional guide, which would you choose? You’d logically choose video, and probably for a number of reasons.

Credibility of Video Versus Text

Video automatically credits a sense of credibility for a viewer. If we go back to the tennis example, seeing someone playing tennis and explaining certain moves is much more credible than reading about how to participate in the sport. With text, credibility might be dubious, or the viewer may not visualize a sense of connection to the writer. Video lets you instantly have an individual to which we can relate and listen to, plus trust. It gives that extra layer of humanity. Implementing video is one of the best affiliate marketing tactics you can use. Modulates.com offers a video affiliate platform that lets any business implement video testimonials easily.

Influential Aspects of Video Versus Text

We’re assailed with advertising messages every day, in the form of video, text, and audio. Of these, video is one of the most influential advertising techniques. Think of the many times you’ve bought something you after viewing a commercial for it? A print ad can only go so far, which makes text a little limiting when it comes to influence. According to Digital Sherpa, using videos helps customers understand your product or service by 74%. With so many individuals connected a smartphone or tablet, video has become even more influential as it shifts from the PC to mobile devices. If you want to embrace a form of media with influence, consider video alongside your other affiliate marketing ideas.

The Unique Nature of Videos Versus That of Text

A good deal of text on the Internet is copy that’s been rewritten countless times. Text is everywhere we look online. It’s easy to overlook a caption or advertising message, but there’s something about video that makes us stop and pay attention. Modulates  understands the power of video in affiliate marketing and developed a platform that anyone could use for their business to record video testimonials, hold product demonstration videos and more. Major brands are seeing the value of video, as a report from ReelSEO demonstrated. Their report found that in their survey of over 600 brands, 82% said they felt video had a positive impact on their organization or business. The core reason is because while text can be written in a number of ways, there are countless ways you can use video in a marketing campaign.

Weighing the Effective Power of Video Versus Text

No matter the service or product, every affiliate marketer wants to create an effective campaign. Video packs a number of positive benefits in the effective column. It’s engaging, giving customers a sense of the personality of the brand or spokesperson. Video is also easy to share on social media, a feature Modulates has packed into their platform. Even the mention of video can be effective, according to the 2012 Experian Digital Marketing Report. The use of “video” in an email subject line increased click through rates by from 7 percent to 13 percent.

Emotional Impact of Videos Versus Text

Videos elicit an emotional connection with us, more so than text does. It can create a variety of emotions, such as confidence (like the acclaimed Dove “retouching” advertisements), amusement, and curiosity. Each of these emotions gives us the need to know more either about the brand or service, or the message of the video. Text can touch us emotionally, but usually in the way a Hallmark card does, and not with the emotional depth of a video.

If you’re currently considering video marketing or video affiliate marketing campaign, you should consider the benefits of video compared to text. Video communicates your message just as effectively and in a quicker manner. Modulates.com offers a high quality video platform for use in affiliate marketing for both beginners and experienced marketers wanting to ad video to their campaigns.

Benefits of Book Publishers Using Modulates for Video Testimonials



In 2007, Amazon.com added the ability to add video reviews to their websites for various products. Now seven years later, the video reviews are still present on the website. It’s obvious the online marketplace sees the power of video in the marketing, but another industry would be wise to embrace them as well. Videos are a pervasive marketing tool in the book industry, but are often just used for author interviews or book trailers. Publishers have yet to truly tap into how they can use video. Modulates.com has developed an affiliate marketing system tool that allows you to integrate video into websites, press releases, social media networks and more. Video powered by Modulates offers several valuable benefits to book publishers, and as the publishing world undergoes a major change, video can help them embrace new audiences.

Modulates.com is a unique service that allows book publishers videos to be used in affiliate programs. Book publishers can increase their book sales by affiliate method.

Quick and Branded Videos

Modulates.com lets you customize your videos with logos, links, and even scrolling text banners. Publishers who implement these videos could let video testimonial users put links straight to Amazon, where shoppers could purchase the book. There’s no need to watch a video then go to Amazon to look for the book, because the process is reduced to a single click.

Easily Distributed Through Multiple Channels

Book readers are a very vocal bunch online. Amazon purchased Goodreads.com, an online social networking for readers, in March 2013. The website focuses on sharing reviews of books, seeing what’s coming soon, and classifying books on digital “shelves.” When users view a book’s page on Goodreads.com, the site displays “buy” buttons for Amazon and other online stores. Goodsreads.com also allows Authors to publish videos on their profiles. Here is the best place a publisher could use Modulates.com’s unique tools to their advantage, because they’re right in the location a reader will be. Modulates could adapt to the needs of any size publisher, from a member of the “Big 5” to a small independent book publisher.

Modulates.com also lets users tap into the trust factor of videos and receive support from a qualified team.

How Walmart.com Could See a Sales Surge with Video Testimonials



One of the benefits of shopping at Wal-Mart is the vast array of products they carry. You can find almost anything:  groceries, medicine, automotive, sporting goods, clothing, shoes, accessories and home goods. But in the case of Walmart.com, this strength is also a weakness, because there are so many choices that consumers have difficulty deciding which product to buy. When faced with thousands of choices and conflicting reviews, a person could give up or find a better website. That’s why people who shop online gravitate toward websites that provide video reviews and demonstrations of the products, which helps consumers make the right choice.

Walmart.com does not currently incorporate video testimonials, but if they did they could exponentially increase their sales. A survey  of consumers in the U.S. and Canada from BrightLocal found that 79% of respondents trusted online reviews as much as personal recommendations. However, when making a decision, consumers are reading seven fewer reviews than they did before. That means they are making decisions faster.

Walmart.com has a customer review program that encourages people to leave written feedback on items they purchased. The new studies confirming that consumers are making even faster judgments indicate that people are not taking the time to read several reviews on Walmart.com. Conversely, video testimonials are the perfect type of review to catch a consumer’s eye quickly. Most people would rather watch video than read. Videos have a higher degree of trust because they seem personal. They are also extremely helpful as demonstrations of a product. How many times have you had questions about how big a product was, how it opened, how to actually use it, etc? If video testimonials were used at Walmart.com, those questions could be efficiently answered.

Videos are so effective that brands are actively seeking video testimonials and will pay for good results. Modulates provides a way for companies to find affiliate marketers who will publish video testimonials. Video testimonials have been proven to boost online sales. For example, Zappos.com saw an increase of between 6 and 30% when the company incorporated video on its website. Other businesses and affiliate marketers are seeing similar results, with higher conversion rates with video than with text. Wal-Mart prides itself on everyday low prices. The company could see its online sales surge if it allowed everyday people to submit video testimonials.

The Hidden Power of Video Testimonials for the MLM Market



When you engage in affiliate marketing, you’re extending your confidence towards a product or service, in hopes you can inspire other individuals to make a purchase with the company. You do this to receive a financial reward, and it’s here that video testimonials make such an impact on a consumer. Videos are one of the best affiliate marketing strategies for products like those on Clickbank because they make the affiliate appear as a credible source. However, did you know you can tap the hidden power of video testimonials for your multi-level marketing success? Video testimonials can help you recruit members, increase sales and more when you employ a video made with Modulates.com. Continue reading