Tag Archives: video reviews

Video Product Reviews Effectively Solve Problem of Bogus Web Reviews

SANTA MONICA, CA–(Marketwired – Nov 11, 2014) – When Tide introduced its new Pods product in 2012, the company invited customers to try the product and then post video reviews to the Tide webpage. The response was overwhelming, with hundreds of people posting reviews, during which they discussed the product, demonstrated its use and then showed the results. The reviewers shared more information than they did in written reviews and their body language made their real opinions clear. The Tide experience proves what studies have already shown: people trust video product reviews when making purchasing decisions.

The connection between video and sales is strong, with more than 70 percent of consumers saying they are more likely to purchase a product or service after viewing a video. But video commerce company Modulates.com advocates for the use of videos throughout the sales process, including after the point of sale. “If a company doesn’t encourage video reviews, then it’s really missing out on a key aspect of marketing,” said Gino Yazdinian, the founder of Modulates. “Every positive product review is an opportunity to convert others, turning your customers into product evangelists.”

Modulates allows businesses to capitalize on the power of video to leverage greater sales. Modulates designed a system where users can create videos about products, which are then published through the internet. The Modulates platform makes it easy for publishers to add the videos to social media websites, driving website traffic and increasing the brands’ worldwide exposure.

Video reviews have solved a difficult problem for e-commerce sites: what to do about fraudulent product reviews. For years the internet has been awash in bogus written product reviews. Customers view the written reviews as spam. In contrast, adding video and sound to e-commerce sites immediately make the websites more attractive, converting the buying experience more informative and enticing.

Yazdinian recommends e-commerce companies send a link to customers who recently made a purchase, encouraging them to make a video review. “Today’s consumers do not respond well to canned sales pitches. They like to research independently, engaging with the product, their peers and eventually the sales team. Video reviews easily overcome their inherent distrust of written reviews because the reviews feel more natural and real, giving unbiased information from a source they trust.”

Modulates makes it possible for e-commerce websites to send recent buyers a link which allows them to easily record a video review. Modulates also gives users access to a full suite of analytical data, enabling e-commerce businesses to measure the impact of the videos.

Modulates: Giving You the Key to Quality Video

Countless research studies have demonstrated the power of video in marketing. Video communicates a significant amount of words compared to text, and consumers watch video online almost every day. Online videos have shifted from entertainment to powerful marketing tool. With research showing at least 50 billion videos are played by viewers each month online, the time is now to implement video into your affiliate program marketing campaigns. As one of the best affiliate marketing tools, Modulates.com works with advertisers and publishers to help make informative and short videos guiding consumers to make better buying decisions.

Consider that surveys have found 80% of a website’s visitors will watch a video, but only 20% of the survey will actually read the text content. That means that your affiliated marketing copy is only telling part of the story to part of your target audience. Video helps you expand your reach, and effectively sell your product or service to consumers. The publishers who work with Modulates.com know that video increases sales processes by 83% and will work to ensure you have the best video to promote your brand in affiliate programs. Video doesn’t just come with an increase in sales, but it also helps you get noticed by search engines. Your website receives better SEO and is 53% more likely to appear on the first page of search engine results, therefore it’s important you provide your publishers with video, so they can have the best affiliate marketing success possible.

If you have never produced a video for your product or service, Modulates.com removes the worry and frustration that you may associate with such a project. As a video affiliate platform company, Modulates helps brands with everything needed to have a comprehensive and successful video marketing campaign with affiliates. Instead of text and a banner, you can have a full-fledged comprehensive video campaign complete with custom message, “click to buy action,” logo/branding, and more. Videos can inform a consumer about your product, teach them its benefits, discuss where its available, give comparisons, share market research and more.

Consumers love video because it helps create a positive association with a product, and they receive an enhanced sense of credibility because of a brand being introduced via video. In fact, 90% of consumers credit a video as helpful in the decision making process. When it comes to video for your affiliate marketing campaigns, Modulates.com is your partner helping you pull out all the stops.

Why Brands Like Honda Use Twitter and Videos to Engage With Their Clients

As the popularity of Twitter increases, brands are looking to find ways to market their services to their audience. However, many brands simply use advertising rather than engaging with their customers and clients. Traditional advertising is losing its power as consumers become inundated by constant advertisements. Studies show consumers are tuning out sponsored messages and commercials. No longer content on using “promoted tweets” or simple hashtags, Honda, Nike, and other companies are finding ways to use video to engage with their audience on Twitter. By understanding how they use video to connect with their audience, increase brand awareness and help their sales, you’ll be able to use similar techniques for your own affiliate marketing opportunities. Through video on Vine, Honda will respond directly to consumer tweets regarding new cars. Modulates.com is a center for user generated video testimonials where you can create videos for your customers as an affiliate marketing manager. Continue reading

The Hidden Power of Video Testimonials for the MLM Market

When you engage in affiliate marketing, you’re extending your confidence towards a product or service, in hopes you can inspire other individuals to make a purchase with the company. You do this to receive a financial reward, and it’s here that video testimonials make such an impact on a consumer. Videos are one of the best affiliate marketing strategies for products like those on Clickbank because they make the affiliate appear as a credible source. However, did you know you can tap the hidden power of video testimonials for your multi-level marketing success? Video testimonials can help you recruit members, increase sales and more when you employ a video made with Modulates.com. Continue reading