Tag Archives: social media

Building Social Influence Via Video Testimonials

Think about the last time you went to the movies or downloaded a new song. How did you make your decision on the media? You might have read a review in a trusted magazine, or had a friend tell you what titles were worth investing your time and money. When you went by a reviewer or friend’s suggestion, you recognized that their opinions were valid and worth a listen. Trusting your friend meant you were engaged in word-of-mouth marketing. Word-of-mouth marketing has been one of the most common forms of marketing and the invention of the `Internet and social networks has made it even more relevant when it comes to your brand. Even major film companies recognize the power of promoting new films, and use tweets, Facebook posts and video testimonials of theatergoers in their marketing to demonstrate the “voice of the everyday person.” Video testimonials are a new and increasingly popular method of word-of-mouth marketing you can use in your affiliate marketing strategies. Continue reading