In 2007, Amazon.com added the ability to add video reviews to their websites for various products. Now seven years later, the video reviews are still present on the website. It’s obvious the online marketplace sees the power of video in the marketing, but another industry would be wise to embrace them as well. Videos are a pervasive marketing tool in the book industry, but are often just used for author interviews or book trailers. Publishers have yet to truly tap into how they can use video. Modulates.com has developed an affiliate marketing system tool that allows you to integrate video into websites, press releases, social media networks and more. Video powered by Modulates offers several valuable benefits to book publishers, and as the publishing world undergoes a major change, video can help them embrace new audiences.
Modulates.com is a unique service that allows book publishers videos to be used in affiliate programs. Book publishers can increase their book sales by affiliate method.
Quick and Branded Videos
Modulates.com lets you customize your videos with logos, links, and even scrolling text banners. Publishers who implement these videos could let video testimonial users put links straight to Amazon, where shoppers could purchase the book. There’s no need to watch a video then go to Amazon to look for the book, because the process is reduced to a single click.
Easily Distributed Through Multiple Channels
Book readers are a very vocal bunch online. Amazon purchased Goodreads.com, an online social networking for readers, in March 2013. The website focuses on sharing reviews of books, seeing what’s coming soon, and classifying books on digital “shelves.” When users view a book’s page on Goodreads.com, the site displays “buy” buttons for Amazon and other online stores. Goodsreads.com also allows Authors to publish videos on their profiles. Here is the best place a publisher could use Modulates.com’s unique tools to their advantage, because they’re right in the location a reader will be. Modulates could adapt to the needs of any size publisher, from a member of the “Big 5” to a small independent book publisher.
Modulates.com also lets users tap into the trust factor of videos and receive support from a qualified team.