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Twitter now lets select users make money off of videos

Posted on Wednesday, August 31st, 2016




Twitter is offering some of its most influential users a cut of the money it makes off of their posts in a push to populate the platform with more in-house video.

Starting Tuesday, publishers and other high-profile accounts will be able to mark a box on each video tweet they send indicating that they’d like to tack on a pre-roll promotion, the social network announced. Twitter will then share with them a portion of the revenue it collects on those ads.

The deal will give users the lion’s share of the revenue — 70 percent — while Twitter takes 30 percent for itself, a person familiar with the arrangement said. Read more…

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