Imma let you finish — but the VMAs were the most-tweeted awards show of all time

Posted on Monday, August 31st, 2015

LOS ANGELES — “I don’t understand award shows,” Kanye West admitted Sunday at the MTV Video Music Awards.

But awards shows sure do understand him

West tends to bring ratings and ignite conversations all over social media — so much so that he helped this year’s VMAs break Twitter’s record for the most tweets sent about a non-sports program in the United States. The broadcast generated 21.4 million tweets, up from 12.6 million in 2014

Nielsen Social, which has been tracking Twitter activity for television since 2011, reported the record-breaking data Monday. Those 21.4 million tweets were sent by 2.2 million people, and nearly 11.8 million people saw those tweets 676 million times Read more…

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