For a full three minutes, AT&T’s latest PSA-style ad lets you think it might be the one distracted driving message that doesn’t end in tragedy.
A cheerful father dutifully ignores his buzzing phone as he drives three laughing young girls to the pool — each vibration ratcheting up the underlying suspense.
Then along comes an apparition of a cryptic little boy to dash any hopes of a drama-free drive with a do-gooder dad.
After some idle small talk, the kid asks the dad if he wants to check his phone, but the dad says he’d never do so with a kid in the car. Read more…