Category Archives: Video

Work at Home Moms and Modulates.com



Modulates is a video affiliate network system that connects publishers with companies who want video testimonials. The best candidates for video testimonials are people who have knowledge about products that they want to share. Moms who work at home are frequently looking for ways to earn additional income. There are many ways to earn money working at home, but they often require long hours for a comparatively small payoff. Video affiliate marketing should not be overlooked as an income generator for by moms who work from home. With video affiliate work, you can share information with others and make money in the process.

The knowledge and experience of moms is an untapped resource for businesses. There is an old saying about mom holding the purse strings, and it is rooted in the reality that in many households, mothers tend to do most of the buying. Businesses are trying to sell products in a dynamic environment where most people do not trust advertisements. People have learned to tune out marketing messages. That’s where video testimonials come in. A video testimonial is a video message discussing the benefits or drawbacks of a product or service. Businesses crave video testimonials because they have the power to cut through the clutter of online ads and create positive buzz.

Video testimonials build trust because they are the personal experience of the person who made the video. This is especially true when moms are addressing other work at home parents with similar life experiences and challenges. When a person has a choice between watching an advertisement and watching a video made from someone just like them, they will always choose the video.

Affiliate marketing means that if someone watches a video you made and then clicks on a website from the video or makes a purchase, the affiliate gets paid. Work at home moms are uniquely situated to earn money with video affiliate marketing. They have vast knowledge of the products that work for their families. For example, there are many motorized baby rockers on the market. Are they sturdy? Do they really work? How safe are they? Do babies actually like them? If a work at home mom signs up as an affiliate with Modulates.com, they can review the baby rockers and demonstrate how they work. In a case like this, a video really is worth a million words.

The Modulates website allows anyone to record a video and upload it to the internet. You can even use your cell phone to make the video. Once uploaded, you can publish it to your followers on your personal blog, Facebook, Twitter or anywhere else where it will be seen. That’s really all it takes to start earning money. Many women end up creating their own website and posting product reviews. With Modulates, work at home moms can have complete control over their time and resources, providing a valuable service for other moms. That’s a win-win for everyone.

Considering Video Versus Text: The Use of Each in Marketing



Video is a trend that’s growing in popularity for marketing, and when you break down the major elements of video versus text, you see the strengths the media form delivers.

When it comes to affiliate marketing, one quick look at statistics will reveal the true winner of video versus text. If you wanted to learn how to play tennis, and were given the option to view videos or read an instructional guide, which would you choose? You’d logically choose video, and probably for a number of reasons.

Credibility of Video Versus Text

Video automatically credits a sense of credibility for a viewer. If we go back to the tennis example, seeing someone playing tennis and explaining certain moves is much more credible than reading about how to participate in the sport. With text, credibility might be dubious, or the viewer may not visualize a sense of connection to the writer. Video lets you instantly have an individual to which we can relate and listen to, plus trust. It gives that extra layer of humanity. Implementing video is one of the best affiliate marketing tactics you can use. Modulates.com offers a video affiliate platform that lets any business implement video testimonials easily.

Influential Aspects of Video Versus Text

We’re assailed with advertising messages every day, in the form of video, text, and audio. Of these, video is one of the most influential advertising techniques. Think of the many times you’ve bought something you after viewing a commercial for it? A print ad can only go so far, which makes text a little limiting when it comes to influence. According to Digital Sherpa, using videos helps customers understand your product or service by 74%. With so many individuals connected a smartphone or tablet, video has become even more influential as it shifts from the PC to mobile devices. If you want to embrace a form of media with influence, consider video alongside your other affiliate marketing ideas.

The Unique Nature of Videos Versus That of Text

A good deal of text on the Internet is copy that’s been rewritten countless times. Text is everywhere we look online. It’s easy to overlook a caption or advertising message, but there’s something about video that makes us stop and pay attention. Modulates  understands the power of video in affiliate marketing and developed a platform that anyone could use for their business to record video testimonials, hold product demonstration videos and more. Major brands are seeing the value of video, as a report from ReelSEO demonstrated. Their report found that in their survey of over 600 brands, 82% said they felt video had a positive impact on their organization or business. The core reason is because while text can be written in a number of ways, there are countless ways you can use video in a marketing campaign.

Weighing the Effective Power of Video Versus Text

No matter the service or product, every affiliate marketer wants to create an effective campaign. Video packs a number of positive benefits in the effective column. It’s engaging, giving customers a sense of the personality of the brand or spokesperson. Video is also easy to share on social media, a feature Modulates has packed into their platform. Even the mention of video can be effective, according to the 2012 Experian Digital Marketing Report. The use of “video” in an email subject line increased click through rates by from 7 percent to 13 percent.

Emotional Impact of Videos Versus Text

Videos elicit an emotional connection with us, more so than text does. It can create a variety of emotions, such as confidence (like the acclaimed Dove “retouching” advertisements), amusement, and curiosity. Each of these emotions gives us the need to know more either about the brand or service, or the message of the video. Text can touch us emotionally, but usually in the way a Hallmark card does, and not with the emotional depth of a video.

If you’re currently considering video marketing or video affiliate marketing campaign, you should consider the benefits of video compared to text. Video communicates your message just as effectively and in a quicker manner. Modulates.com offers a high quality video platform for use in affiliate marketing for both beginners and experienced marketers wanting to ad video to their campaigns.

Benefits of Book Publishers Using Modulates for Video Testimonials



In 2007, Amazon.com added the ability to add video reviews to their websites for various products. Now seven years later, the video reviews are still present on the website. It’s obvious the online marketplace sees the power of video in the marketing, but another industry would be wise to embrace them as well. Videos are a pervasive marketing tool in the book industry, but are often just used for author interviews or book trailers. Publishers have yet to truly tap into how they can use video. Modulates.com has developed an affiliate marketing system tool that allows you to integrate video into websites, press releases, social media networks and more. Video powered by Modulates offers several valuable benefits to book publishers, and as the publishing world undergoes a major change, video can help them embrace new audiences.

Modulates.com is a unique service that allows book publishers videos to be used in affiliate programs. Book publishers can increase their book sales by affiliate method.

Quick and Branded Videos

Modulates.com lets you customize your videos with logos, links, and even scrolling text banners. Publishers who implement these videos could let video testimonial users put links straight to Amazon, where shoppers could purchase the book. There’s no need to watch a video then go to Amazon to look for the book, because the process is reduced to a single click.

Easily Distributed Through Multiple Channels

Book readers are a very vocal bunch online. Amazon purchased Goodreads.com, an online social networking for readers, in March 2013. The website focuses on sharing reviews of books, seeing what’s coming soon, and classifying books on digital “shelves.” When users view a book’s page on Goodreads.com, the site displays “buy” buttons for Amazon and other online stores. Goodsreads.com also allows Authors to publish videos on their profiles. Here is the best place a publisher could use Modulates.com’s unique tools to their advantage, because they’re right in the location a reader will be. Modulates could adapt to the needs of any size publisher, from a member of the “Big 5” to a small independent book publisher.

Modulates.com also lets users tap into the trust factor of videos and receive support from a qualified team.

Video Powering Your Sales Through Modulates



Video is one of the best tools for promotion online, and should be a vital part of your affiliate marketing campaign. Modulates.com lets you set up video affiliate campaigns within minutes, and utilize this video content for sales of your product or service. When you work with a publisher from Modulates.com’s list of thousands, you have full control over all of the features in your video campaign. Video remains one of the best ways to make money via affiliate marketing, and our dashboard has made it easier than ever to update your video content with the touch of a button.

When mixed with other content by an online affiliate marketer, video increases credibility and sales. Statistics show that combining video with full-page advertisements boosted engagement by 47% and moreover, that enjoyment of video ads increased purchase intent by 82%. After looking at the numbers, it’s easy to understand why video is a valuable tool for your affiliate marketing strategies, particularly when you use Modulates.com.

Modulates.com lets you offer all-in-one affiliate marketing opportunities by using publishers to promote your product or service via video. The easy-to-use dashboard will let you update videos within minutes, with the videos’ changes reflected almost instantly on all of the videos published on your publishers’ website. Using the custom branding options, you can include your logo, social media icons, click to action URL, and message directly into the video. These updates will be pushed to the publisher’s account so they are always offering the latest messages.

The Modulates platform is designed to let you record a video without any prior programming knowledge or expensive equipment. You’ll find a suite of tools for affiliate marketing business use including a custom video recorder, video player with tier 1 CDN technology, Social media tools, analytics and more. Modulates.com takes care of every aspect you need to promote your brand. It doesn’t matter if you have 100 publishers or 1000 publishers, you can expect the same quality to be present.

Modulates: Giving You the Key to Quality Video



Countless research studies have demonstrated the power of video in marketing. Video communicates a significant amount of words compared to text, and consumers watch video online almost every day. Online videos have shifted from entertainment to powerful marketing tool. With research showing at least 50 billion videos are played by viewers each month online, the time is now to implement video into your affiliate program marketing campaigns. As one of the best affiliate marketing tools, Modulates.com works with advertisers and publishers to help make informative and short videos guiding consumers to make better buying decisions.

Consider that surveys have found 80% of a website’s visitors will watch a video, but only 20% of the survey will actually read the text content. That means that your affiliated marketing copy is only telling part of the story to part of your target audience. Video helps you expand your reach, and effectively sell your product or service to consumers. The publishers who work with Modulates.com know that video increases sales processes by 83% and will work to ensure you have the best video to promote your brand in affiliate programs. Video doesn’t just come with an increase in sales, but it also helps you get noticed by search engines. Your website receives better SEO and is 53% more likely to appear on the first page of search engine results, therefore it’s important you provide your publishers with video, so they can have the best affiliate marketing success possible.

If you have never produced a video for your product or service, Modulates.com removes the worry and frustration that you may associate with such a project. As a video affiliate platform company, Modulates helps brands with everything needed to have a comprehensive and successful video marketing campaign with affiliates. Instead of text and a banner, you can have a full-fledged comprehensive video campaign complete with custom message, “click to buy action,” logo/branding, and more. Videos can inform a consumer about your product, teach them its benefits, discuss where its available, give comparisons, share market research and more.

Consumers love video because it helps create a positive association with a product, and they receive an enhanced sense of credibility because of a brand being introduced via video. In fact, 90% of consumers credit a video as helpful in the decision making process. When it comes to video for your affiliate marketing campaigns, Modulates.com is your partner helping you pull out all the stops.

Why Video Testimonials are Persuasive



Individuals are exposed to more media than ever, thanks to our smartphones, the Internet, television and radio. This has created an advertising environment which may be challenging for businesses but also open to almost limitless possibilities. It is difficult for businesses to cut through the media traffic to make their message heard. That’s why video testimonials are such a great tool for advertising online and why they can be useful affiliate marketing tools. Continue reading

Power of Video Testimonials for the E-Commerce Market



If you are active in e-commerce, then you are surely familiar with the following cycle: Search engine optimization. Search engine management. Affiliate links. Facebook.Blogging.

You go to great lengths to drive traffic to your website when you engage in affiliate marketing online. But according to research by the Nielsen Norman Group, the average page visit lasts less than 60 seconds. For new visitors, the average stay is even shorter, at just 5 to 10 seconds. This means that businesses must establish credibility and generate interest in a very narrow amount of time. How can you do this? Continue reading

The Power of Brand Incentives



Brand advocates and affiliate marketers are happy to proselytize for your business among their social networks. How can you find and activate brand advocates? How can they help convert interest into sales? One method is for your affiliates to create informative affiliate marketing videos on Modulates.com.

Affiliates and Relationships

Companies invest substantial resources into building complex social media profiles. They set up blogs, create accounts on Twitter, YouTube, Facebook, tumblr, pinterest and every other social media outlet. Many companies even spend money advertising on the social media sites, all in a bid to get fans and sales. Yet many of these same companies are surprised when they don’t get anyone spreading the word about their products. These companies have built a media apparatus, but forgot about the social part of social media. Here is where you, as an affiliate, come in.

A major part of activating brand advocates is establishing relationships. This is similar to how affiliate marketing works. The first step is to use the social media apparatus to engage with consumers. This means responding when users post comments, questions and feedback, and reaching out to find more about the people using the products. Since these users sought you out on social media, they are open to establishing a dialogue about products they love. You can create an open dialogue with consumers easily with a video created or managed on Modulates.com.

These relationships are not about the “hard sell.” The goal is to build a community of users who are really exciting about your company and its mission. Once you have established a two-way interaction with brand advocates, one way to really excite them is to establish an incentive program.

Brand Incentives

Incentives are inducements to motivate brand advocates to get the word out. Brand advocates who are passionate about your product will be highly motivated by non-monetary samples, exclusives, and discounts. Monetary rewards are also popular, and encompass contests, sweepstakes, rewards programs and even cash.

Actively making brand advocates part of your team by giving them titles, like “ambassador” or “leads” will also foster a camaraderie that will be useful to your message. Peer recommendations are considered more trustworthy than advertisements. If other people on the ambassadors’ social networks see the genuine enthusiasm for a product, they are more likely to try the product out for themselves. An affiliate marketer advocating for your brand will entice consumers to try the product in hopes they have the same experience. A quality video produced or managed by Modulates.com affiliate network will make a compelling consumer make purchase directly from the video, which will be a trustworthy source of information and content.

Why Brands Like Honda Use Twitter and Videos to Engage With Their Clients



As the popularity of Twitter increases, brands are looking to find ways to market their services to their audience. However, many brands simply use advertising rather than engaging with their customers and clients. Traditional advertising is losing its power as consumers become inundated by constant advertisements. Studies show consumers are tuning out sponsored messages and commercials. No longer content on using “promoted tweets” or simple hashtags, Honda, Nike, and other companies are finding ways to use video to engage with their audience on Twitter. By understanding how they use video to connect with their audience, increase brand awareness and help their sales, you’ll be able to use similar techniques for your own affiliate marketing opportunities. Through video on Vine, Honda will respond directly to consumer tweets regarding new cars. Modulates.com is a center for user generated video testimonials where you can create videos for your customers as an affiliate marketing manager. Continue reading

The Hidden Power of Video Testimonials for the MLM Market



When you engage in affiliate marketing, you’re extending your confidence towards a product or service, in hopes you can inspire other individuals to make a purchase with the company. You do this to receive a financial reward, and it’s here that video testimonials make such an impact on a consumer. Videos are one of the best affiliate marketing strategies for products like those on Clickbank because they make the affiliate appear as a credible source. However, did you know you can tap the hidden power of video testimonials for your multi-level marketing success? Video testimonials can help you recruit members, increase sales and more when you employ a video made with Modulates.com. Continue reading

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