Category Archives: Video Analytics

Modulates: Giving You the Key to Quality Video



Countless research studies have demonstrated the power of video in marketing. Video communicates a significant amount of words compared to text, and consumers watch video online almost every day. Online videos have shifted from entertainment to powerful marketing tool. With research showing at least 50 billion videos are played by viewers each month online, the time is now to implement video into your affiliate program marketing campaigns. As one of the best affiliate marketing tools, Modulates.com works with advertisers and publishers to help make informative and short videos guiding consumers to make better buying decisions.

Consider that surveys have found 80% of a website’s visitors will watch a video, but only 20% of the survey will actually read the text content. That means that your affiliated marketing copy is only telling part of the story to part of your target audience. Video helps you expand your reach, and effectively sell your product or service to consumers. The publishers who work with Modulates.com know that video increases sales processes by 83% and will work to ensure you have the best video to promote your brand in affiliate programs. Video doesn’t just come with an increase in sales, but it also helps you get noticed by search engines. Your website receives better SEO and is 53% more likely to appear on the first page of search engine results, therefore it’s important you provide your publishers with video, so they can have the best affiliate marketing success possible.

If you have never produced a video for your product or service, Modulates.com removes the worry and frustration that you may associate with such a project. As a video affiliate platform company, Modulates helps brands with everything needed to have a comprehensive and successful video marketing campaign with affiliates. Instead of text and a banner, you can have a full-fledged comprehensive video campaign complete with custom message, “click to buy action,” logo/branding, and more. Videos can inform a consumer about your product, teach them its benefits, discuss where its available, give comparisons, share market research and more.

Consumers love video because it helps create a positive association with a product, and they receive an enhanced sense of credibility because of a brand being introduced via video. In fact, 90% of consumers credit a video as helpful in the decision making process. When it comes to video for your affiliate marketing campaigns, Modulates.com is your partner helping you pull out all the stops.

Power of Video Testimonials for the E-Commerce Market



If you are active in e-commerce, then you are surely familiar with the following cycle: Search engine optimization. Search engine management. Affiliate links. Facebook.Blogging.

You go to great lengths to drive traffic to your website when you engage in affiliate marketing online. But according to research by the Nielsen Norman Group, the average page visit lasts less than 60 seconds. For new visitors, the average stay is even shorter, at just 5 to 10 seconds. This means that businesses must establish credibility and generate interest in a very narrow amount of time. How can you do this? Continue reading

Making Your First Affiliate Marketing Video



Videos are quickly becoming one of the preferred methods in making money in affiliate marketing, and companies such as Modulates.com are making it easy to create these videos. However, if you’ve never made a video, it may seem daunting at first. If you do a little careful planning, you can produce a video that is interesting and effective for your affiliate marketing strategies.

When you use a website like Modulates, you can capture your video easily, and then they take care of the rest, letting you manage the video through a control panel. You can customize your video with your link, logo, message and other choices.

What Do You Have to Say: The Script

Planning your video should begin with a script. What do you want to say? You might think you can “wing it” but speaking without a script may cause you to forget certain points you want to make. A script also helps you reduce the number of mistakes you may make. We’re not perfect, and having an outline of what you want to say – even if it’s a very simple one – can help you put together an informative video easily.

Clothes Make the Man or Woman: Wardrobe

Now it’s true you’re not putting on a huge Hollywood production, but you should still choose your outfit carefully. With your video testimonial, you’re speaking as an authority. Therefore you should dress as an authority would dress. You wouldn’t do a speaking engagement in a swimsuit, would you? Therefore you shouldn’t wear it for your video testimonial, unless perhaps, the testimonial is for a swim suit or a related product. Think of dressing for your video the same as dressing a job interview: choose clothes that are comfortable and look great on you, but also show who you are. Henry David Thoreau once said “Who you are speaks so loud I can’t hear what you’re saying” so think to yourself about what your outfit should say.

Setting the Stage: Background

What’s the setting of your video? Background setting is one of the most important elements of your video. When looking for inspiration, try letting the topic of your video dictate the setting. Are you giving a review of a kitchen gadget? You might want to shoot the video in your kitchen. Are you an entrepreneur reviewing a business book or product? Setting the video in your office or a business-like environment might be preferable. Be sure you choose a background that’s not distracting.  Limit the number of props or images, or else you will draw the viewers’ attention away from you. Sound quality is also an issue, so be sure you choose a room or setting where viewers will be able to hear your message.

Making It: Equipment

Nothing is worse than a shaky video filmed by someone holding their phone up to their face. When shooting a video,  make sure your computer camera has high resolution and tilted correctly pointing to you.  For good sound, you might try adjusting  microphone on your pc or laptop .  Run several tests to find the best lighting for your video so you can avoid appearing too dark or too washed-out.  You may be using just a webcam, but you can still run lighting tests to assure you have a good effect in your video.

Getting Clicks: Things to Remember

Remember you’re doing a video for affiliate marketing. Be sure all of the important information related to the product or service you’re recording a testimonial for is there, good testimonials are less than 30 seconds in length.  Modulates.com has integrated tools that help you share your video across social media networks, but you still need to ensure your viewers will understand what you’re discussing.  You want to have quality content. Don’t focus on making your video flashy; focus on making it honest and easy to comprehend.

Other Details: Length, Post-Edits and More

You may want to add titles, music, and other effects to your video. Consider the effect of these additions. Will it cheapen the video or enhance it? What about music? If you use music, you also need to consider whether you can use certain artists or songs, due to licensing and copyright laws.

Don’t be afraid to re-shoot. Sometimes the first take doesn’t work. Maybe your third or fourth will. You want the best video you can produce to increase your chances of being successful in affiliate marketing. The most important thing to consider is your audience. Who is your video for? Moms? Parents?Businessmen? Think of your target audience, and use the best elements to present yourself as an authority for that audience. You can track your success using the analytics Modulates.com features for all of their users’ videos.

After you’ve finished shooting a video, watch it. Is it interesting? Does it say what you want it to say? If not, cut out the boring or repetitive parts and start over. You’ll thank yourself for it, as will your bank account!

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