Category Archives: Marketing

Work at Home Moms and Modulates.com



Modulates is a video affiliate network system that connects publishers with companies who want video testimonials. The best candidates for video testimonials are people who have knowledge about products that they want to share. Moms who work at home are frequently looking for ways to earn additional income. There are many ways to earn money working at home, but they often require long hours for a comparatively small payoff. Video affiliate marketing should not be overlooked as an income generator for by moms who work from home. With video affiliate work, you can share information with others and make money in the process.

The knowledge and experience of moms is an untapped resource for businesses. There is an old saying about mom holding the purse strings, and it is rooted in the reality that in many households, mothers tend to do most of the buying. Businesses are trying to sell products in a dynamic environment where most people do not trust advertisements. People have learned to tune out marketing messages. That’s where video testimonials come in. A video testimonial is a video message discussing the benefits or drawbacks of a product or service. Businesses crave video testimonials because they have the power to cut through the clutter of online ads and create positive buzz.

Video testimonials build trust because they are the personal experience of the person who made the video. This is especially true when moms are addressing other work at home parents with similar life experiences and challenges. When a person has a choice between watching an advertisement and watching a video made from someone just like them, they will always choose the video.

Affiliate marketing means that if someone watches a video you made and then clicks on a website from the video or makes a purchase, the affiliate gets paid. Work at home moms are uniquely situated to earn money with video affiliate marketing. They have vast knowledge of the products that work for their families. For example, there are many motorized baby rockers on the market. Are they sturdy? Do they really work? How safe are they? Do babies actually like them? If a work at home mom signs up as an affiliate with Modulates.com, they can review the baby rockers and demonstrate how they work. In a case like this, a video really is worth a million words.

The Modulates website allows anyone to record a video and upload it to the internet. You can even use your cell phone to make the video. Once uploaded, you can publish it to your followers on your personal blog, Facebook, Twitter or anywhere else where it will be seen. That’s really all it takes to start earning money. Many women end up creating their own website and posting product reviews. With Modulates, work at home moms can have complete control over their time and resources, providing a valuable service for other moms. That’s a win-win for everyone.

Considering Video Versus Text: The Use of Each in Marketing



Video is a trend that’s growing in popularity for marketing, and when you break down the major elements of video versus text, you see the strengths the media form delivers.

When it comes to affiliate marketing, one quick look at statistics will reveal the true winner of video versus text. If you wanted to learn how to play tennis, and were given the option to view videos or read an instructional guide, which would you choose? You’d logically choose video, and probably for a number of reasons.

Credibility of Video Versus Text

Video automatically credits a sense of credibility for a viewer. If we go back to the tennis example, seeing someone playing tennis and explaining certain moves is much more credible than reading about how to participate in the sport. With text, credibility might be dubious, or the viewer may not visualize a sense of connection to the writer. Video lets you instantly have an individual to which we can relate and listen to, plus trust. It gives that extra layer of humanity. Implementing video is one of the best affiliate marketing tactics you can use. Modulates.com offers a video affiliate platform that lets any business implement video testimonials easily.

Influential Aspects of Video Versus Text

We’re assailed with advertising messages every day, in the form of video, text, and audio. Of these, video is one of the most influential advertising techniques. Think of the many times you’ve bought something you after viewing a commercial for it? A print ad can only go so far, which makes text a little limiting when it comes to influence. According to Digital Sherpa, using videos helps customers understand your product or service by 74%. With so many individuals connected a smartphone or tablet, video has become even more influential as it shifts from the PC to mobile devices. If you want to embrace a form of media with influence, consider video alongside your other affiliate marketing ideas.

The Unique Nature of Videos Versus That of Text

A good deal of text on the Internet is copy that’s been rewritten countless times. Text is everywhere we look online. It’s easy to overlook a caption or advertising message, but there’s something about video that makes us stop and pay attention. Modulates  understands the power of video in affiliate marketing and developed a platform that anyone could use for their business to record video testimonials, hold product demonstration videos and more. Major brands are seeing the value of video, as a report from ReelSEO demonstrated. Their report found that in their survey of over 600 brands, 82% said they felt video had a positive impact on their organization or business. The core reason is because while text can be written in a number of ways, there are countless ways you can use video in a marketing campaign.

Weighing the Effective Power of Video Versus Text

No matter the service or product, every affiliate marketer wants to create an effective campaign. Video packs a number of positive benefits in the effective column. It’s engaging, giving customers a sense of the personality of the brand or spokesperson. Video is also easy to share on social media, a feature Modulates has packed into their platform. Even the mention of video can be effective, according to the 2012 Experian Digital Marketing Report. The use of “video” in an email subject line increased click through rates by from 7 percent to 13 percent.

Emotional Impact of Videos Versus Text

Videos elicit an emotional connection with us, more so than text does. It can create a variety of emotions, such as confidence (like the acclaimed Dove “retouching” advertisements), amusement, and curiosity. Each of these emotions gives us the need to know more either about the brand or service, or the message of the video. Text can touch us emotionally, but usually in the way a Hallmark card does, and not with the emotional depth of a video.

If you’re currently considering video marketing or video affiliate marketing campaign, you should consider the benefits of video compared to text. Video communicates your message just as effectively and in a quicker manner. Modulates.com offers a high quality video platform for use in affiliate marketing for both beginners and experienced marketers wanting to ad video to their campaigns.

SEO and Success



A thorough online presence for your brand, product and service is more important than ever. With so much competition online, you’ve got to differentiate yourself from the rest. Many companies rely on search engine results to help consumers find their website, and they may hire SEO (Search Engine Optimization) specialists to fine tune their content to be eye catching and search engine friendly. SEO is a catalyst for good sales numbers. The easier it is for people to find you, the more likely they visit your website, and thus, the more likely it is that you receive a sale from the visit. SEO is achieved through a number of methods including social media, blogs, meta tag, backlinks, keywords, and more. The days of having a simple website that can be indexed by a search engine like Google are gone. Now it’s all about ranking and content relevancy. Modulates.com makes it easy for you to utilize a number of publishers to boost your credibility, sales, and SEO. These three elements work together to give you a powerhouse of tools for success. When you set up an affiliate campaign with video on Modulates, our list of 100,000 publishers are ready to help you spread your content.

Publishers Growing Your SEO and Sales for You

Imagine each publisher is like a seed. The publishers who choose to promote your product or service are each “planting” a seed in the forest of the internet, so a tree may grow from each seed. These seeds are your possibilities for sales. When you use an affiliate marketer for your product, you are letting them put your content, such as a video from Modulates.com, on their affiliate marketing blog. Having your videos on a number of different websites increases your SEO, making you more visible to consumers. Each time a consumer searches for content related to your business, the search engines will see the online affiliate marketers’ content as well, marketing it as relevant to the search. When the search engines think your content is relevant, they move it higher into the search results, meaning you have improved visibility.

Your credibility is also improved thanks to having videos on multiple publishers’ websites, as consumers see the repeated mentions of your product or service and create a positive association with it, because of the effect of word-of-mouth-marketing and keywords you can place inside your Modulates video for SEO tags. The statistics don’t lie. According to Nielsen, 43% of consumers surveyed say they are more likely to buy a new product after hearing about it on social media. Imagine if each publisher had their own set of consumers seeing your product on their social media accounts and websites, and giving it a “try.”

Compared to running expensive marketing campaigns, utilizing our publisher list is one of the easiest and cost-effective affiliate marketing strategies. The publishers you work with know that their success depends on your success, meaning they’ll work hard to establish your presence in any way possible. Instead of you focusing consistently on creating a blog and running advertising campaigns, you can rely on your publishers to spread the benefits of your product or service throughout the Internet. Your result? Credibility, SEO, sales and an enhanced web presence.

The Power of the Publisher for Your Brand



If you’re an advertiser, the Internet offers numerous opportunities for promoting your product and brand, such as online advertisements, press releases, blogs, and other venues. However, one of the most popular and valuable ways to promote a product or service is to use a new form of word-of-mouth-marketing, or affiliates. Using the powerful tools of Modulates.com, you can have affiliates use video to promote your product or service for you to consumers. Individuals who want to make money affiliate marketing are happy to sell your product and receive a commission. As a new innovation in the affiliate marketing business, Modulates.com provides its advertisers a list of 100,000 publishers who are happy to help sell your product in exchange for a commission. These individuals are called affiliate marketers and can be the lifeblood of your promotional campaign.

Publishers: Your Confident Army Ready to Win the Sales Battle for You

Affiliate marketers are a ready-made “sales team” who want to help your product or service succeed. If you succeed, they succeed as a wealthy affiliate. This sales army can use Modulates.com to record a video testimonial for your product or service, sharing its features and testifying to its benefits. Our website lets you leverage word-of-mouth-marketing to your advantage with affiliate marketing. A publisher will take your video and sell your product for you, providing you with a “real person” testimonial or use your companies product/service video. You supply the video in your dashboard and your affiliate will do the rest, touting the product or service to a wide audience via social networks, video networks, and more on their website. You control the content, they provide the work, and you analyze their efforts. The whole process can work seamlessly and get both of you excellent results. Modulates.com provides you the tools you need for your campaigns, including video capture right in your internet browser, social media integration and more.

The Power of Video Testimonials by Publishers in Today’s Business World

Compared to hiring a multi-person sales force to go forth and share your product with the world, affiliate marketing is a cost-effective method to getting sales. Each publisher you use has their own audience and circle of friends and sales tactics. The result is a fleet of individuals ready to to present your product in the most effective way possible, so they can earn an affiliate commission. Imagine sitting and interviewing seven job applicants to be your salespersons, and dealing with each individual’s work schedule, personal time and other employment issues. Now imagine several capable individuals each working with their own set of skills to sell your product. They already have an incentive waiting and they’ll work hard to earn it, plus you only have to pay them if they make a sale. Modulates.com gives you the power for large-scale campaigns by letting you establish video affiliate campaigns, moderate them easily and reward publishers for their efforts.

Power of Video Testimonials for the E-Commerce Market



If you are active in e-commerce, then you are surely familiar with the following cycle: Search engine optimization. Search engine management. Affiliate links. Facebook.Blogging.

You go to great lengths to drive traffic to your website when you engage in affiliate marketing online. But according to research by the Nielsen Norman Group, the average page visit lasts less than 60 seconds. For new visitors, the average stay is even shorter, at just 5 to 10 seconds. This means that businesses must establish credibility and generate interest in a very narrow amount of time. How can you do this? Continue reading

Building Brand Awareness with Video Affiliate Campaigns



As an affiliate marketer, you want to try every avenue you can to increase brand awareness for your affiliate products, and in turn, increase your earnings. Videos are a growing trend in the field, and Modulates.com is a top Video affiliate platform website with publishers because it allows any affiliate to generate a video within minutes. Using the website, you can capture a video testimonial or upload a previously-made one to optimize for successful affiliate marketing. Continue reading

Making Your First Affiliate Marketing Video



Videos are quickly becoming one of the preferred methods in making money in affiliate marketing, and companies such as Modulates.com are making it easy to create these videos. However, if you’ve never made a video, it may seem daunting at first. If you do a little careful planning, you can produce a video that is interesting and effective for your affiliate marketing strategies.

When you use a website like Modulates, you can capture your video easily, and then they take care of the rest, letting you manage the video through a control panel. You can customize your video with your link, logo, message and other choices.

What Do You Have to Say: The Script

Planning your video should begin with a script. What do you want to say? You might think you can “wing it” but speaking without a script may cause you to forget certain points you want to make. A script also helps you reduce the number of mistakes you may make. We’re not perfect, and having an outline of what you want to say – even if it’s a very simple one – can help you put together an informative video easily.

Clothes Make the Man or Woman: Wardrobe

Now it’s true you’re not putting on a huge Hollywood production, but you should still choose your outfit carefully. With your video testimonial, you’re speaking as an authority. Therefore you should dress as an authority would dress. You wouldn’t do a speaking engagement in a swimsuit, would you? Therefore you shouldn’t wear it for your video testimonial, unless perhaps, the testimonial is for a swim suit or a related product. Think of dressing for your video the same as dressing a job interview: choose clothes that are comfortable and look great on you, but also show who you are. Henry David Thoreau once said “Who you are speaks so loud I can’t hear what you’re saying” so think to yourself about what your outfit should say.

Setting the Stage: Background

What’s the setting of your video? Background setting is one of the most important elements of your video. When looking for inspiration, try letting the topic of your video dictate the setting. Are you giving a review of a kitchen gadget? You might want to shoot the video in your kitchen. Are you an entrepreneur reviewing a business book or product? Setting the video in your office or a business-like environment might be preferable. Be sure you choose a background that’s not distracting.  Limit the number of props or images, or else you will draw the viewers’ attention away from you. Sound quality is also an issue, so be sure you choose a room or setting where viewers will be able to hear your message.

Making It: Equipment

Nothing is worse than a shaky video filmed by someone holding their phone up to their face. When shooting a video,  make sure your computer camera has high resolution and tilted correctly pointing to you.  For good sound, you might try adjusting  microphone on your pc or laptop .  Run several tests to find the best lighting for your video so you can avoid appearing too dark or too washed-out.  You may be using just a webcam, but you can still run lighting tests to assure you have a good effect in your video.

Getting Clicks: Things to Remember

Remember you’re doing a video for affiliate marketing. Be sure all of the important information related to the product or service you’re recording a testimonial for is there, good testimonials are less than 30 seconds in length.  Modulates.com has integrated tools that help you share your video across social media networks, but you still need to ensure your viewers will understand what you’re discussing.  You want to have quality content. Don’t focus on making your video flashy; focus on making it honest and easy to comprehend.

Other Details: Length, Post-Edits and More

You may want to add titles, music, and other effects to your video. Consider the effect of these additions. Will it cheapen the video or enhance it? What about music? If you use music, you also need to consider whether you can use certain artists or songs, due to licensing and copyright laws.

Don’t be afraid to re-shoot. Sometimes the first take doesn’t work. Maybe your third or fourth will. You want the best video you can produce to increase your chances of being successful in affiliate marketing. The most important thing to consider is your audience. Who is your video for? Moms? Parents?Businessmen? Think of your target audience, and use the best elements to present yourself as an authority for that audience. You can track your success using the analytics Modulates.com features for all of their users’ videos.

After you’ve finished shooting a video, watch it. Is it interesting? Does it say what you want it to say? If not, cut out the boring or repetitive parts and start over. You’ll thank yourself for it, as will your bank account!

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