Category Archives: Advertisers

The Power of Brand Incentives



Brand advocates and affiliate marketers are happy to proselytize for your business among their social networks. How can you find and activate brand advocates? How can they help convert interest into sales? One method is for your affiliates to create informative affiliate marketing videos on Modulates.com.

Affiliates and Relationships

Companies invest substantial resources into building complex social media profiles. They set up blogs, create accounts on Twitter, YouTube, Facebook, tumblr, pinterest and every other social media outlet. Many companies even spend money advertising on the social media sites, all in a bid to get fans and sales. Yet many of these same companies are surprised when they don’t get anyone spreading the word about their products. These companies have built a media apparatus, but forgot about the social part of social media. Here is where you, as an affiliate, come in.

A major part of activating brand advocates is establishing relationships. This is similar to how affiliate marketing works. The first step is to use the social media apparatus to engage with consumers. This means responding when users post comments, questions and feedback, and reaching out to find more about the people using the products. Since these users sought you out on social media, they are open to establishing a dialogue about products they love. You can create an open dialogue with consumers easily with a video created or managed on Modulates.com.

These relationships are not about the “hard sell.” The goal is to build a community of users who are really exciting about your company and its mission. Once you have established a two-way interaction with brand advocates, one way to really excite them is to establish an incentive program.

Brand Incentives

Incentives are inducements to motivate brand advocates to get the word out. Brand advocates who are passionate about your product will be highly motivated by non-monetary samples, exclusives, and discounts. Monetary rewards are also popular, and encompass contests, sweepstakes, rewards programs and even cash.

Actively making brand advocates part of your team by giving them titles, like “ambassador” or “leads” will also foster a camaraderie that will be useful to your message. Peer recommendations are considered more trustworthy than advertisements. If other people on the ambassadors’ social networks see the genuine enthusiasm for a product, they are more likely to try the product out for themselves. An affiliate marketer advocating for your brand will entice consumers to try the product in hopes they have the same experience. A quality video produced or managed by Modulates.com affiliate network will make a compelling consumer make purchase directly from the video, which will be a trustworthy source of information and content.

Making Your First Affiliate Marketing Video



Videos are quickly becoming one of the preferred methods in making money in affiliate marketing, and companies such as Modulates.com are making it easy to create these videos. However, if you’ve never made a video, it may seem daunting at first. If you do a little careful planning, you can produce a video that is interesting and effective for your affiliate marketing strategies.

When you use a website like Modulates, you can capture your video easily, and then they take care of the rest, letting you manage the video through a control panel. You can customize your video with your link, logo, message and other choices.

What Do You Have to Say: The Script

Planning your video should begin with a script. What do you want to say? You might think you can “wing it” but speaking without a script may cause you to forget certain points you want to make. A script also helps you reduce the number of mistakes you may make. We’re not perfect, and having an outline of what you want to say – even if it’s a very simple one – can help you put together an informative video easily.

Clothes Make the Man or Woman: Wardrobe

Now it’s true you’re not putting on a huge Hollywood production, but you should still choose your outfit carefully. With your video testimonial, you’re speaking as an authority. Therefore you should dress as an authority would dress. You wouldn’t do a speaking engagement in a swimsuit, would you? Therefore you shouldn’t wear it for your video testimonial, unless perhaps, the testimonial is for a swim suit or a related product. Think of dressing for your video the same as dressing a job interview: choose clothes that are comfortable and look great on you, but also show who you are. Henry David Thoreau once said “Who you are speaks so loud I can’t hear what you’re saying” so think to yourself about what your outfit should say.

Setting the Stage: Background

What’s the setting of your video? Background setting is one of the most important elements of your video. When looking for inspiration, try letting the topic of your video dictate the setting. Are you giving a review of a kitchen gadget? You might want to shoot the video in your kitchen. Are you an entrepreneur reviewing a business book or product? Setting the video in your office or a business-like environment might be preferable. Be sure you choose a background that’s not distracting.  Limit the number of props or images, or else you will draw the viewers’ attention away from you. Sound quality is also an issue, so be sure you choose a room or setting where viewers will be able to hear your message.

Making It: Equipment

Nothing is worse than a shaky video filmed by someone holding their phone up to their face. When shooting a video,  make sure your computer camera has high resolution and tilted correctly pointing to you.  For good sound, you might try adjusting  microphone on your pc or laptop .  Run several tests to find the best lighting for your video so you can avoid appearing too dark or too washed-out.  You may be using just a webcam, but you can still run lighting tests to assure you have a good effect in your video.

Getting Clicks: Things to Remember

Remember you’re doing a video for affiliate marketing. Be sure all of the important information related to the product or service you’re recording a testimonial for is there, good testimonials are less than 30 seconds in length.  Modulates.com has integrated tools that help you share your video across social media networks, but you still need to ensure your viewers will understand what you’re discussing.  You want to have quality content. Don’t focus on making your video flashy; focus on making it honest and easy to comprehend.

Other Details: Length, Post-Edits and More

You may want to add titles, music, and other effects to your video. Consider the effect of these additions. Will it cheapen the video or enhance it? What about music? If you use music, you also need to consider whether you can use certain artists or songs, due to licensing and copyright laws.

Don’t be afraid to re-shoot. Sometimes the first take doesn’t work. Maybe your third or fourth will. You want the best video you can produce to increase your chances of being successful in affiliate marketing. The most important thing to consider is your audience. Who is your video for? Moms? Parents?Businessmen? Think of your target audience, and use the best elements to present yourself as an authority for that audience. You can track your success using the analytics Modulates.com features for all of their users’ videos.

After you’ve finished shooting a video, watch it. Is it interesting? Does it say what you want it to say? If not, cut out the boring or repetitive parts and start over. You’ll thank yourself for it, as will your bank account!

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