The Proof is in the Selling

Posted on Wednesday, March 25th, 2015

If you are involved in marketing and sales at any level, then you know that the bottom line is all that matters. Are your content, ads, and letters driving traffic to your websites? Are people buying the goods and services you're promoting? Are your sales increasing? Remember, at the end of the day, the reason you are selling online is to make more money. Internet sales pitches have long been dominated by text ads and banners. But the science and statistics are proving that the future, and in ... View More

In Advertising Measurement, Facebook Emphasizes Viewed Impressions Rather Than Served Ads

Posted on Friday, March 13th, 2015

SANTA MONICA, CA--(Marketwired - Mar 11, 2015) - Facebook has announced that advertisers should measure advertisement effectiveness not by ads served, but through the number of ads viewed. In the company's blog post, Facebook said it already focuses on viewed advertisements and urged other businesses to adopt the same standard. Online advertisers have long been guided by served impressions. This means that impressions are measured by the number of times an ad is served, not by whether the ad ha ... View More

Pinterest Bans Affiliate Links

Posted on Monday, March 9th, 2015

Pinterest has more than 80 million users. The social media bulletin board is so huge that almost 50 percent of American women use the site. This presents a nearly unprecedented opportunity for advertisers to reach a broad section of society. Pinterest is especially strong for gaining conversions, since the entire purpose of Pinterst is to save links to things that users like, i.e., things people want to buy. Pinterest had two affiliate programs, Hello Society and Reward Style, which rewarded ... View More

13 Steps to Effective Emails That Don't Suck

Posted on Monday, January 12th, 2015

Three things that make an entrepreneur anxious: one, managing cash flow; two, finding the right partners/hiring the right team; and three, pressing the “send” button on an email campaign. On the surface, email seems straightforward, not least because the people on your list have asked to receive your messages. (You are using an opt-in list, right? I hope so.) That’s an advantage: You have the privilege of interacting with a person by invitation, in the relatively intimate setting of ... View More

Google Reports That Half of Online Ads are Never Seen

Posted on Wednesday, January 7th, 2015

Brands are slowly learning that advertising online is a different beast than advertising in television and print. As we at Modulates have extensively documented, online viewers are suspicious of direct pitches and years of seemingly endless internet banners, while linked ads have made many viewers resistant to ads. Now Google is reporting that half of online advertisements are never even seen: The tech giant this week released an infographic, “Five Factors of Viewability,” showing that “ma ... View More

Is YouTube The Yahoo Of 2015?

Posted on Wednesday, January 7th, 2015

Editor’s note: Jess Kimball Leslie is a writer based in New York. She is working on a collection of essays about life after the Internet. The great story of Silicon Valley: A company, once ahead of its time, ceases to innovate for almost a decade while continuing to make billions off its legacy business model — ad sales. Then that once-great company dies. In the proud American tradition of AOL, Yahoo, and GeoCities, I present YouTube. Ever notice how its homepage looks almost the s ... View More

Wowza Predictions for Online Video in 2015

Posted on Tuesday, December 30th, 2014

When I first started working on streaming media products in 1999, my co-workers and I were convinced that online video was going to be big someday. Fueled in large part by mainstream successes within the last decade by pioneers such as YouTube and Netflix, few would argue that online video ubiquity is spreading across the globe and "someday" has arrived. What are the big trends we see as we go into 2015? There will be many advances with specific new technologies, such as HTML5 streaming, HEVC ... View More

Digital Marketing Spending to Top $100b by 2019, Overtaking TV Ads

Posted on Sunday, December 21st, 2014

According to Forrester Research, investment in digital advertising will top $103 billion by 2019, outpacing spending traditional advertising in television. Digital marketing encompasses search, display advertising, social media marketing and email marketing. Forrester's newest forecast shows that over the next five years search will remain the largest share of interactive spending, but social media investment will grow faster than any other interactive channel. Forrester says investment in di ... View More

Hollywood Turns to Social Media to Promote Movies for Young Adults

Posted on Thursday, November 20th, 2014

Video Marketing Company Modulates Touts Statistics Showing Power of Social Media to Capture Attention of Younger Viewers SANTA MONICA, CA -- (Marketwired) -- 11/19/14 -- As young adults and people of all ages shift their viewing patterns to watching videos online, Hollywood is taking note by creating innovative marketing campaigns targeting social media. Young adult themed movie If I Stay, which is adapted from a popular book, became the latest movie to take advantage of social media, taking ... View More

Ways to Improve Your Marketing Videos

Posted on Tuesday, November 18th, 2014

1.       Include something memorable and noteworthy. It could be a character or an element that stands out above the others. Think of the hit viral commercials like Dollar Shave Club, where they declare their “blades are f****ing great.” Can you think of anything more memorable than that? 2.       A reason to exist. What’s the purpose of your video? Is it education on your product? Is it entertainment featuring your product? The key is to isolate the purpose of your video an ... View More

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