Oreo, traditionally one of America’s most modest cookies, has decided to go big or die trying.
Its latest hashtag campaign, ##MyOreoCreation, encouraged followers to come up with their own imaginative Oreo creations. The company promised to make very limited editions of people’s best ideas — which apparently included an actual Avocado Oreo.
Mmm mmm … OK.
The campaign, which has been going on since May, brought out the best and worst in people’s brains. On the list was Coffee, Glazed Donut, Bacon — all respectable enough inventions — plus Nut ‘N Honey (great), Raspberry Danish (good), as well as Unicorn and Millennial pink — which is just too #ViralMarketing for my taste. Read more…