Monthly Archives: February 2014

Video Powering Your Sales Through Modulates

Video is one of the best tools for promotion online, and should be a vital part of your affiliate marketing campaign. lets you set up video affiliate campaigns within minutes, and utilize this video content for sales of your product or service. When you work with a publisher from’s list of thousands, you have full control over all of the features in your video campaign. Video remains one of the best ways to make money via affiliate marketing, and our dashboard has made it easier than ever to update your video content with the touch of a button.

When mixed with other content by an online affiliate marketer, video increases credibility and sales. Statistics show that combining video with full-page advertisements boosted engagement by 47% and moreover, that enjoyment of video ads increased purchase intent by 82%. After looking at the numbers, it’s easy to understand why video is a valuable tool for your affiliate marketing strategies, particularly when you use lets you offer all-in-one affiliate marketing opportunities by using publishers to promote your product or service via video. The easy-to-use dashboard will let you update videos within minutes, with the videos’ changes reflected almost instantly on all of the videos published on your publishers’ website. Using the custom branding options, you can include your logo, social media icons, click to action URL, and message directly into the video. These updates will be pushed to the publisher’s account so they are always offering the latest messages.

The Modulates platform is designed to let you record a video without any prior programming knowledge or expensive equipment. You’ll find a suite of tools for affiliate marketing business use including a custom video recorder, video player with tier 1 CDN technology, Social media tools, analytics and more. takes care of every aspect you need to promote your brand. It doesn’t matter if you have 100 publishers or 1000 publishers, you can expect the same quality to be present.

Modulates: Giving You the Key to Quality Video

Countless research studies have demonstrated the power of video in marketing. Video communicates a significant amount of words compared to text, and consumers watch video online almost every day. Online videos have shifted from entertainment to powerful marketing tool. With research showing at least 50 billion videos are played by viewers each month online, the time is now to implement video into your affiliate program marketing campaigns. As one of the best affiliate marketing tools, works with advertisers and publishers to help make informative and short videos guiding consumers to make better buying decisions.

Consider that surveys have found 80% of a website’s visitors will watch a video, but only 20% of the survey will actually read the text content. That means that your affiliated marketing copy is only telling part of the story to part of your target audience. Video helps you expand your reach, and effectively sell your product or service to consumers. The publishers who work with know that video increases sales processes by 83% and will work to ensure you have the best video to promote your brand in affiliate programs. Video doesn’t just come with an increase in sales, but it also helps you get noticed by search engines. Your website receives better SEO and is 53% more likely to appear on the first page of search engine results, therefore it’s important you provide your publishers with video, so they can have the best affiliate marketing success possible.

If you have never produced a video for your product or service, removes the worry and frustration that you may associate with such a project. As a video affiliate platform company, Modulates helps brands with everything needed to have a comprehensive and successful video marketing campaign with affiliates. Instead of text and a banner, you can have a full-fledged comprehensive video campaign complete with custom message, “click to buy action,” logo/branding, and more. Videos can inform a consumer about your product, teach them its benefits, discuss where its available, give comparisons, share market research and more.

Consumers love video because it helps create a positive association with a product, and they receive an enhanced sense of credibility because of a brand being introduced via video. In fact, 90% of consumers credit a video as helpful in the decision making process. When it comes to video for your affiliate marketing campaigns, is your partner helping you pull out all the stops.

SEO and Success

A thorough online presence for your brand, product and service is more important than ever. With so much competition online, you’ve got to differentiate yourself from the rest. Many companies rely on search engine results to help consumers find their website, and they may hire SEO (Search Engine Optimization) specialists to fine tune their content to be eye catching and search engine friendly. SEO is a catalyst for good sales numbers. The easier it is for people to find you, the more likely they visit your website, and thus, the more likely it is that you receive a sale from the visit. SEO is achieved through a number of methods including social media, blogs, meta tag, backlinks, keywords, and more. The days of having a simple website that can be indexed by a search engine like Google are gone. Now it’s all about ranking and content relevancy. makes it easy for you to utilize a number of publishers to boost your credibility, sales, and SEO. These three elements work together to give you a powerhouse of tools for success. When you set up an affiliate campaign with video on Modulates, our list of 100,000 publishers are ready to help you spread your content.

Publishers Growing Your SEO and Sales for You

Imagine each publisher is like a seed. The publishers who choose to promote your product or service are each “planting” a seed in the forest of the internet, so a tree may grow from each seed. These seeds are your possibilities for sales. When you use an affiliate marketer for your product, you are letting them put your content, such as a video from, on their affiliate marketing blog. Having your videos on a number of different websites increases your SEO, making you more visible to consumers. Each time a consumer searches for content related to your business, the search engines will see the online affiliate marketers’ content as well, marketing it as relevant to the search. When the search engines think your content is relevant, they move it higher into the search results, meaning you have improved visibility.

Your credibility is also improved thanks to having videos on multiple publishers’ websites, as consumers see the repeated mentions of your product or service and create a positive association with it, because of the effect of word-of-mouth-marketing and keywords you can place inside your Modulates video for SEO tags. The statistics don’t lie. According to Nielsen, 43% of consumers surveyed say they are more likely to buy a new product after hearing about it on social media. Imagine if each publisher had their own set of consumers seeing your product on their social media accounts and websites, and giving it a “try.”

Compared to running expensive marketing campaigns, utilizing our publisher list is one of the easiest and cost-effective affiliate marketing strategies. The publishers you work with know that their success depends on your success, meaning they’ll work hard to establish your presence in any way possible. Instead of you focusing consistently on creating a blog and running advertising campaigns, you can rely on your publishers to spread the benefits of your product or service throughout the Internet. Your result? Credibility, SEO, sales and an enhanced web presence.

The Power of the Publisher for Your Brand

If you’re an advertiser, the Internet offers numerous opportunities for promoting your product and brand, such as online advertisements, press releases, blogs, and other venues. However, one of the most popular and valuable ways to promote a product or service is to use a new form of word-of-mouth-marketing, or affiliates. Using the powerful tools of, you can have affiliates use video to promote your product or service for you to consumers. Individuals who want to make money affiliate marketing are happy to sell your product and receive a commission. As a new innovation in the affiliate marketing business, provides its advertisers a list of 100,000 publishers who are happy to help sell your product in exchange for a commission. These individuals are called affiliate marketers and can be the lifeblood of your promotional campaign.

Publishers: Your Confident Army Ready to Win the Sales Battle for You

Affiliate marketers are a ready-made “sales team” who want to help your product or service succeed. If you succeed, they succeed as a wealthy affiliate. This sales army can use to record a video testimonial for your product or service, sharing its features and testifying to its benefits. Our website lets you leverage word-of-mouth-marketing to your advantage with affiliate marketing. A publisher will take your video and sell your product for you, providing you with a “real person” testimonial or use your companies product/service video. You supply the video in your dashboard and your affiliate will do the rest, touting the product or service to a wide audience via social networks, video networks, and more on their website. You control the content, they provide the work, and you analyze their efforts. The whole process can work seamlessly and get both of you excellent results. provides you the tools you need for your campaigns, including video capture right in your internet browser, social media integration and more.

The Power of Video Testimonials by Publishers in Today’s Business World

Compared to hiring a multi-person sales force to go forth and share your product with the world, affiliate marketing is a cost-effective method to getting sales. Each publisher you use has their own audience and circle of friends and sales tactics. The result is a fleet of individuals ready to to present your product in the most effective way possible, so they can earn an affiliate commission. Imagine sitting and interviewing seven job applicants to be your salespersons, and dealing with each individual’s work schedule, personal time and other employment issues. Now imagine several capable individuals each working with their own set of skills to sell your product. They already have an incentive waiting and they’ll work hard to earn it, plus you only have to pay them if they make a sale. gives you the power for large-scale campaigns by letting you establish video affiliate campaigns, moderate them easily and reward publishers for their efforts.

Why Video Testimonials are Persuasive

Individuals are exposed to more media than ever, thanks to our smartphones, the Internet, television and radio. This has created an advertising environment which may be challenging for businesses but also open to almost limitless possibilities. It is difficult for businesses to cut through the media traffic to make their message heard. That’s why video testimonials are such a great tool for advertising online and why they can be useful affiliate marketing tools. Continue reading

Power of Video Testimonials for the E-Commerce Market

If you are active in e-commerce, then you are surely familiar with the following cycle: Search engine optimization. Search engine management. Affiliate links. Facebook.Blogging.

You go to great lengths to drive traffic to your website when you engage in affiliate marketing online. But according to research by the Nielsen Norman Group, the average page visit lasts less than 60 seconds. For new visitors, the average stay is even shorter, at just 5 to 10 seconds. This means that businesses must establish credibility and generate interest in a very narrow amount of time. How can you do this? Continue reading

The Power of Brand Incentives

Brand advocates and affiliate marketers are happy to proselytize for your business among their social networks. How can you find and activate brand advocates? How can they help convert interest into sales? One method is for your affiliates to create informative affiliate marketing videos on

Affiliates and Relationships

Companies invest substantial resources into building complex social media profiles. They set up blogs, create accounts on Twitter, YouTube, Facebook, tumblr, pinterest and every other social media outlet. Many companies even spend money advertising on the social media sites, all in a bid to get fans and sales. Yet many of these same companies are surprised when they don’t get anyone spreading the word about their products. These companies have built a media apparatus, but forgot about the social part of social media. Here is where you, as an affiliate, come in.

A major part of activating brand advocates is establishing relationships. This is similar to how affiliate marketing works. The first step is to use the social media apparatus to engage with consumers. This means responding when users post comments, questions and feedback, and reaching out to find more about the people using the products. Since these users sought you out on social media, they are open to establishing a dialogue about products they love. You can create an open dialogue with consumers easily with a video created or managed on

These relationships are not about the “hard sell.” The goal is to build a community of users who are really exciting about your company and its mission. Once you have established a two-way interaction with brand advocates, one way to really excite them is to establish an incentive program.

Brand Incentives

Incentives are inducements to motivate brand advocates to get the word out. Brand advocates who are passionate about your product will be highly motivated by non-monetary samples, exclusives, and discounts. Monetary rewards are also popular, and encompass contests, sweepstakes, rewards programs and even cash.

Actively making brand advocates part of your team by giving them titles, like “ambassador” or “leads” will also foster a camaraderie that will be useful to your message. Peer recommendations are considered more trustworthy than advertisements. If other people on the ambassadors’ social networks see the genuine enthusiasm for a product, they are more likely to try the product out for themselves. An affiliate marketer advocating for your brand will entice consumers to try the product in hopes they have the same experience. A quality video produced or managed by affiliate network will make a compelling consumer make purchase directly from the video, which will be a trustworthy source of information and content.

Building Brand Awareness with Video Affiliate Campaigns

As an affiliate marketer, you want to try every avenue you can to increase brand awareness for your affiliate products, and in turn, increase your earnings. Videos are a growing trend in the field, and is a top Video affiliate platform website with publishers because it allows any affiliate to generate a video within minutes. Using the website, you can capture a video testimonial or upload a previously-made one to optimize for successful affiliate marketing. Continue reading

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