Consider how many videos you probably consumed this week. You may have watched a funny cat video your friend posted, or that heartwarming soldier reunion video your former college roommate shared on Facebook. Whatever the content, the fact is we engage with online videos everyday and they have become a vital part of the internet landscape.
According to digital business analyst Comscore, 89.9 billion people watch videos streaming online each day. Cisco estimates that 55% of all consumer traffic online will be for videos. With statistics such as these, it’s logical that affiliate marketing has expanded to embrace video, and to connect with consumers on a new level. Consumers watch streaming videos for entertainment and to gain knowledge. These are some benefits videos affiliate testimonials can offer, with the added bonus of helping your affiliate marketing strategy when you use Modulates.com to enhance your sales through video testimonials.
Benefits of Video Affiliate Marketing
Videos Get People Talking About Your Message
A well-done video can get you traffic from unlikely places. Videos that go “viral” are shared throughout the internet, on blogs, Facebook, Twitter and other platforms. Each place it travels is another user possibly connecting with your content and what you can offer. Modulates.com helps you publish your video on major social network platforms, plus in blogs and press releases. K-Mart’s “Ship Your Pants” video is a commercial advertising the department store’s shipping options, however, it’s also a funny video with a clever hook. The video received over 19 million views on YouTube, entertaining an audience, but also communicating an important feature of K-Mart to consumers. The lasting effect, we can presume, is customers remembering K-Mart’s shipping options next time they’re shopping. A well-presented video will communicate your message to consumers, so they want to know more or answer your call to action.
Videos Are An Easy and Affordable Marketing Choice
Many companies, such as a California-based vinyl tile maker profiled in The New York Times, use videos as part of their marketing strategy. The videos they produce are quick to make and affordable, yet offer value for their watchers. You don’t need a budget on par with a Hollywood production company, you only need Modulates recorder interface web portal, an idea of the video’s content, and some patience to create unique concepts. With a click of a button, your message and affiliate marketing will be shared with the masses. If you produce an inexpensive video, you could get a big ROI.
Videos Are an Easy Way to Stay Current and Gain Continuous Traffic
Blog content, press releases, and tweets only stay in the public’s mind for so long. Search engines may archive your content, but your competitors are using the same keywords and are on a quest to get to the top. Tweets may be buried in your timeline, and lose the power of their message quickly. However, six months from initial upload, a user may come across your video. Once they watch your message, that’s a new connection and a new prospect for your marketing. That’s because video have a longer staying effect than blog posts, etc. With each video you upload, your new audience might be driven to connect with the older videos, solidifying your message to them. Your videos can stay on the internet for months and years, with the power of bringing new traffic each time they’re viewed. Modulates.com dashboard helps you customize your video, with links right to your site, making it easy for you to drive traffic.
Videos Interest Us
A MediaMind report found that the click-through rate for online videos is 24% higher than that of banner ads. Videos interest us, and are a dynamic form of entertainment and information, compared to a static image. The same study found that one in every 10 videos interacts with an online video ad. We’re driven to click on videos and this force of habit could work well with your affiliate marketing. Videos also offer a personalized form of marketing, compared to text on a screen and a hyperlink. There’s an illusion we’re offering the viewer something in a video, either to inform or entertain them. Thus we’re driven to click.
Videos Allow Us to Communicate On a Personal Level
A typical marketing message, while targeted, is still words on a screen. Videos allow us to connect in a more personal way with our audience. Your audience will appreciate an “insider” view of your message or product, and videos help us form an intimate relationship. By watching your videos, your audience gets to “know” you. There is also an enhanced perception of trust built in videos, which is why video testimonials online and infomercials work in a marketing campaign.
If you’re looking to step up your affiliate marketing, and branch out, turning to video affiliate marketing is your next step. The benefits it offers are worth the minimal amount of time and investment. They’re the next wave of affiliate marketing. Modulates.com can help you get started with monetizing your video testimonials in an efficient way today.